What do the Olympics and fashion have in common? This summer, twelve famous fashion minds will interpret various Olympic events through one-of-a-kind fashions.
The fashions will be highlighted, one at a time, throughout the Olympics. Following the completion of the Beijing Olympic Games, the fashions will be auctioned off. The direct beneficiary of the auction proceeds will be UNICEF’s Driving Dreams project.
The collection, called “The Collective: Synergy in Fashion”, will feature designs by: 3.1 Phillip Lim, Alberta Ferretti, Alexander McQueen, Burberry Prorsum, Costume National, Emilio Pucci, Givenchy, Maison Martin Margiela, Neil Barrett, Rick Owens, Stella McCartney and Yves Saint Laurent.
The collection is the brainchild of Lane Crawford, a Hong Kong-based retailer. Sketches of the designs can be found online but the real fashions will undoubtedly be awe-inspiring.
Some of the interpreted sports are: running, gymnastics, fencing, sailing, archery, badminton, equestrian, and table tennis.
The organization benefiting from the sale of the fashion items, Unicef’s Driving Dreams Project, seeks to bring sports activities and life skills to children in villages throughout China. The project was launched in 2005, originally with car manufacturer Audi. The program also seeks to bring computers to classrooms and establish learning centers.
Now, when will we see fashion designers take on Audi vehicles?