Rogan, who’s full name is actually Gregory Rogan, is this summer’s Target GO International Designer. He has designed a ready-to-wear affordable collection for women, available exclusively and for a limited time at Target stores.
When I first saw the commercials for this line, I wasn’t thrilled. Even several days later, I was still not feeling it. Now that I’ve taken the time to look over more pieces, I think the choices highlighted in the television commercial really do not do the line justice.
What stood out to me in the t.v. commercial was that it seemed predominantly black-and-white and animal prints. Haven’t animal prints already been done and died for now? I thought I wasn’t going to be ready for animal prints again for another decade.
The part that intrigued me about the collection is that the fabrics are organic and natural. Ah, a return to natural fabrics. Eco-friendly fashion strikes my fancy. So, with a little renewed interest, I checked out the line more in-depth.
Evaluation: Not bad. Not my favorite Target GO International line (I think the Jovovich-Hawk line gets my vote for favorite!), but not my least favourite, either. Let’s explore a bit, shall we?
Yes, there is a lot of white and black. But if you’re going to design a ready-to-wear collection for the masses, it’s a practical idea. A few pieces that can be mixed and matched can really extend the consumer’s wardrobe.
There are a couple of outfits that remind me of things you’d see on little girls—a romper and a short plaid dress. But I like that return to something a bit traditional and sweet. Not necessarily good for all body types, but isn’t that almost always true of high fashion?
Finally, the bathing suits are way sexy. I can picture them being described in a Jackie Collins novel. And they’re one-pieces! Hooray for the mix of sexalicious and modesty!
I am a long-time fan of Milla Jovovich. I was first a fan of her young modeling career, then her acting, then her fashion designing, and now her life as a new mother to a beautiful little girl. But I think my love of her as a model is what thrills me so much about her fashion line.
Created in 2003 with model Carmen Hawk, the pieces can be found in over 50 stores around the world. The designers tout their line as being wearable for all sizes and body types—a fact that probably helped it gain a collection with Target’s GO International line in 2007.
The pieces are classic, perhaps even a tad retro, but with enough modernity to be highly wearable and stylish today. The line is very thought-out and the ladies are extremely hands-on, having not even hired anyone to help sew their garments until 2005!
Milla Jovovich, continuing her acting career in “Resident Evil: Extinction”, wore pieces from her fashion line. Quite a fantastic marketing move to combine three passions into one venue!
Though still a relatively new collection, I think the Jovovich-Hawk line is one to keep an eye on. Milla has shown the fashion world that she has true staying power. Not only can she still model, I think her fashion line will continue to evolve, grow, and expand to different retail markets. It’s definitely a line to keep your eyes on.